AI Agents in Marketing: What to Automate (and What Not)
A decision framework for AI agents in marketing: classify workflows by impact and brand risk, know what not to automate, and see where human judgment stays.
AI-Citable Content: The Anatomy of a Page ChatGPT and Perplexity Choose
AI-citable content is writing structured block-by-block so LLMs can extract and quote it. Learn the anatomy of a citable block, a 7-point checklist and LATAM/USA nuances.
llms.txt for Brands: Does It Really Get You Cited by AI? (Evidence-Based)
llms.txt gives AI crawlers curated context about your brand—but it's not a ranking factor today. Here's what it does, what it doesn't, and how to use it.
How to Measure Your AI Share of Voice: A Repeatable Audit Protocol
Learn a repeatable protocol to measure your AI Share of Voice across ChatGPT, Perplexity and Gemini: prompt set, scoring matrix, sampling and benchmark.
How to Appear in Google AI Overviews: The System for Brands
AI Overviews cut clicks, not visibility. Here's a 5-step system for brands in LATAM and USA to win share of citation instead of chasing lost traffic.
How to Get ChatGPT to Recommend Your Brand (Not Just Cite It)
Being cited is SEO. Being recommended is entity reputation. Learn the 3-layer system to make ChatGPT name your brand as a buying option.
Measure Conversions from ChatGPT & Attribute AI Traffic
Learn to measure ChatGPT referral traffic and attribute AI conversions with a 3-layer funnel—Presence, Reference, Revenue—built today in GA4.
Qué es GEO y cómo aparecer en ChatGPT y la IA de Google | Picante Studio
GEO (Generative Engine Optimization) es optimizar tu contenido para que ChatGPT, Perplexity y las respuestas de IA de Google te citen. Guía práctica para marcas.